Baytown, the Robin Hood’s Bay producer of ‘Smuggler’s Beer’, is celebrating after being selected to supply its bottled beers to around 40 Co-operative Food stores across Yorkshire.
The Co-operative is launching a local supplier initiative which will see the community retailer stock 130 new products from 50 different manufacturers across the county. Baytown has been selected to supply stores with its Press Gang’s Arrival pale ale, Baytown Bitter and Whitby Heritage ruby ale.
Paul Johnston of Baytown says: “We are delighted that our beers are part of the Co-operative’s new range of Yorkshire food and drink. We will be stocking stores across the region including in York, Sheffield, Bradford and Leeds.”
Kate Jones, Head of Local Sourcing, at the Co-operative,adds: “Our customers have told us they want to buy local products at their Co-op store and so we have responded by teaming up with more than 50 new Yorkshire suppliers. Products made in the vicinity of our stores are prized by people who want to support locally produced regional food which often helps to define a specific area such as Yorkshire.
“Our unique local sourcing initiative has been designed to break down the barriers which have previously made it difficult for small companies to supply large national organisations.”
Baytown’s Smuggler’s Beer range is also available in cask and keg for pubs.